Final-year student · open to remote freelance work
Ayush Dubey
I shoot the content, run the campaign, and read the numbers.
I'm Ayush, a final-year student at FLAME University in Pune, majoring in Digital Marketing with a minor in Business Analytics.
For the last six months I've been running Meta and Google ads for a pet-care app in Delhi, my first real job outside college. I've learned a lot, some of it the hard way. I also build websites, do SEO, design creatives, shoot and edit reels, and write reports and briefs. Still learning, and taking on remote freelance work.
- enquiries from pet owners since June, from the ads I run for a pet-care app
- 980
- enquiries from pet owners since June, from the ads I run for a pet-care app
- views on a First Cut reel I made
- 216K
- views on a First Cut reel I made
- festival sign-ups from a ₹10,500 (about $112) ad budget
- 550+
- festival sign-ups from a ₹10,500 (about $112) ad budget
Right now: Running Meta and Google ads for a pet-care app, co-chairing First Cut Film Festival (Take 13), and finishing my final year at FLAME.
Work
Four projects, written up properly: what I did, the numbers, and what I'd do differently.
A pet-care app in Delhi NCR. June 2026 to now. Meta ads, Google ads and SEO.
A pet-care app: my first real marketing job
Three months ahead of target, then a harder stretch. What worked, what didn't, and what I did about it.
Read the case study- enquiries from pet owners since June (to 12 Nov)
- 980
- enquiries from pet owners since June (to 12 Nov)
- per enquiry in August (about $0.63), against a target of ₹80–85 ($0.85–0.90)
- ₹59
- per enquiry in August (about $0.63), against a target of ₹80–85 ($0.85–0.90)
- cheaper enquiries from image ads than from video ads
- 3×
- cheaper enquiries from image ads than from video ads
90 sec
insight film, plus the brief behind it
KraZ Y: small-town Gen Z, from research to film
WhiteLight Consultants, research internship. For a major Indian TV network.
What Gen Z in Tier 2 and 3 cities said about themselves, turned into a creative brief and a 90-second film.
Read the case study
216K
views on the hero reel
First Cut Film Festival
FLAME University's student film festival, 2025–26. Now Co-Chairperson.
One big reel and a ₹10,500 (about $112) ad budget took a college festival to 550+ registrations.
Read the case study537
direction clicks to three Bangalore stores
ROMs N Raks: getting people into stores
Live client brief, Live Campaign Planning course at FLAME, with Off Script. January to April 2026.
Google ads got seen but didn't bring people to the stores, so I paused them halfway and moved the money to Meta ads aimed at people living near each store.
Read the case study
Reels
Scripted, shot or edited by me, for the pet-care app, my college film festival and the esports club. Each one opens the full video.
Pet-care appWhat the app doesShot and edited by me: every service in one quick explainer, used as an ad.Watch on Instagram- First Cut Film Festival216K viewsThe viral FLAME editOur best reel ever. I still don't fully know why this one took off.Watch on Instagram
First Cut Film FestivalGodfather reelThe hero piece of the festival campaign.Watch on Instagram
First Cut Film Festival48-hour challenge promoBuilt around a deadline, to get teams to sign up.Watch on Instagram
First Cut Film FestivalFilm submission promoScripted and edited to pull in film submissions.Watch on Instagram
FLAME Esports ClubClub fair editMade as PR Head, to get first-years to join.Watch on Instagram
FLAME Esports ClubTrend hook reelA trend format, used to push registrations before forms closed.Watch on Instagram- FLAME UniversityFull-length filmDiscover India Program documentaryA full-length documentary from FLAME's cultural immersion programme.Watch on Google Drive
Websites I built
- Angaar energy drink website
My first internship. Designed and built for the brand launch at True Pharm Labs.
- Strong Nation e-commerce site
Shopify and WordPress, with Razorpay, at True Pharm Labs.
What I do
Meta and Google Ads
This is my main job right now. For a pet-care app in Delhi, I run Meta ads that bring in enquiries from pet owners and Google ads that get the app installed, and I send the founders a report every week. Some months went well and some didn't, and I've written up both honestly. Before SuPaw: a ₹10,500 campaign for my college film festival, and a live brief for a chain of pet stores in Bangalore.
Websites
My first internship, at True Pharm Labs, was building two brand websites: Angaar, an energy drink, and Strong Nation, an e-commerce store on Shopify with Razorpay. I built both by hand, before AI tools were any good. This site I built with AI alongside me, and it showed me how much more I can do now, and how much faster.
SEO
I audited a pet-care app's website for SEO: page titles and descriptions, how the pages are structured, which pages were missing, and what each page should rank for. I wrote it up and shared it with their tech team. This site is set up the same way: a sitemap, structured data, and a proper page for every project.
Graphic design
I did a course in digital creatives, and since then I've made both statics and video: posters and social creatives in Canva, Photoshop and Figma, and reels I script, shoot and edit in DaVinci Resolve.
Writing
A lot of my work is writing that someone else has to act on: weekly ad reports for a pet-care app's founders, a website spec for First Cut's tech team built from what five departments needed, a product spec for a furniture app, and research reports for a TV network. Technical writing is something I'm comfortable with, and I like making complicated things easy to follow.
About
I'm a final-year BBA (Hons) student at FLAME University, Pune, graduating May 2027. I run Meta and Google ads for a pet-care app in Delhi, co-chair the First Cut Film Festival, and have done youth research at WhiteLight Consultants. I live in Navi Mumbai.
I grew up watching Casey Neistat. The idea that stuck was simple: show up every day and make something that looks like you meant it. I've loved films for as long as I can remember, mostly for how they're made.
I came to FLAME to study Economics and switched to Digital Marketing after one long conversation with my foundation-year professor, Deepak Gopalakrishnan. I thought marketing was content and creator deals. It turned out to be campaigns, psychology, distribution and data, which is better.
The pet-care app is where I've learned the most. The first three months went better than planned. Then results got worse, and I had to explain that to the founders every week, without excuses, along with what I was changing. Learning to say "this isn't working yet, here's my plan" taught me more than any course.
I picked Business Analytics as my minor because making something worth running and knowing whether it worked are the same job. It's why I check the numbers myself instead of waiting for someone to tell me how a campaign did.
Google Ads Search, Google Ads Display and Google Analytics certified. I work in Meta Ads Manager, Google Ads, GA4, DaVinci Resolve, Photoshop, Figma, Canva, Excel, Tableau and Power BI.
Roles
- Jun 2026 – nowPerformance marketingPet-care app, Delhi NCR
- Apr 2026 – nowCo-ChairpersonFirst Cut Film Festival
- 2026Research internWhiteLight Consultants
- Jan – Apr 2026Head of Social MediaFirst Cut Film Festival
- Jan – Apr 2026Paid media, live client briefROMs N Raks, with Off Script
- Jul 2025 – Apr 2026Outreach HeadFirst Cut Film Festival
- May – Jul 2025Marketing internTrue Pharm Labs
- EarlierSocial Media Head, Head of PR, then PresidentFLAME Esports Club
Contact
ayush.dubey19905Freelance, now
Meta and Google ads, websites, SEO, graphic design and technical writing. Remote, by the hour or by the project, with a weekly report you can actually read.
Full-time, from mid-2027
Growth or performance marketing, or account planning at an agency.
Working with me
- Remote from Navi Mumbai, India (UTC+5:30). I keep a few hours each day that overlap with your working day.
- Written update every week: what ran, what it cost, what I'd change next.
- I work in Meta Ads Manager, Google Ads, GA4, Figma, Canva, Photoshop and DaVinci Resolve.